Brand Finance

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Trademark Valuation


What we do.

A Trademark Valuation provides you with the value of the legal rights to the income stream derived from your trademark assets and your associated IP. We use a number of methodologies depending on your requested purpose, which can be Fair Value Exercises (IFRS 3 / FAS 141) on acquisition, Impairment Reviews, Chargeable Gains Transfers, Insolvency & Dispute or simply management information.


Who we work for.

Club Med - Trademark Valuation

Club Med, a French public limited company specialising in the sale of all-in holidays, wanted to know the value of its core brand for the purposes of internal understanding and communication with investment analysts. Brand Finance was commissioned to conduct a worldwide valuation of the Club Med trademark segmented by local markets. For the purposes of this indicative brand evaluation, Brand Finance chose the royalty relief approach as a primary valuation methodology, using discounted cash flow techniques. The final report helped Club Med management identify, demonstrate and communicate the value of the brand and its influence on the performance to explain the strength of the branded business to the investment community.


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