Brand Finance

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Mergers, Acquisitions and Finance Raising Due Diligence


What we do.

We can provide you with audits, valuations, business plans, management and competitive reviews and recommendations on potential value opportunities. Using our expertise in brand management, licensing and IP law, we help keep your brand and other intangibles at the forefront of your decision-making and prepare documents to inform your choices.


Who we work for.

EasyJet - M&A Due Diligence & Documentation

EasyJet is a British low-cost airline carrier. Immediately prior to the IPO of EasyJet, the EasyGroup reorganised its Intellectual Property Rights (‘IPR’) within the group and wanted to understand as to whether the proposed assignment and licensing of IPR resulted in a transfer of value from EasyJet to EasyGroup. Brand Finance therefore produced a valuation report, using both the royalty relief and the ‘economic use’ methods of valuation. The final report provided expert advice, which was used to structure the agreements between group companies in a tax effective manner and to inform the directors of any resulting shifts in value.


What people say about us.

Richard Gowar, President Global Brand Development, Allied Domecq 

There were differing opinions on what to do with Courvoisier. BF’s recommendation was made to the board on the optimal value creating route. The board adopted it and welcomed the depth of financial case supporting the marketing decision. The agreed strategy has been implemented with outstanding results.’’


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