Brand Finance

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Brand Finance Australia.

Brand Finance is entirely focused on valuing - and adding value to - intangible assets. Within this specialist field, we offer a range of services:

  • Valuation: Brand Finance is an international leader in the field of intangible asset valuation and transfer pricing for financial reporting, tax compliance and litigation.
  • Analytics & Strategy: We help organizations select the brand strategy that generates the most value. Brand Finance evaluates strategic options, tracks brand performance, and articulates the return on marketing investment.
  • Transactions: Brand Finance’s due diligence and licensing advice helps clients leverage the value of intellectual property through transactions.

Our unique blend of financial, marketing, and intellectual property knowledge bridges the gap between intangible assets and earnings.

Since 2001 Brand Finance’s Australian office has represented many of Australia’s leading organisations, together with smaller entities, legal firms and private equity.


News

Which liquor is quicker?

10.04.2017

Chinese alcohol brand Kweichow Moutai, best known for brewing the fiery grain-based drink baijiu, has overtaken Johnnie Walker-brand owner Diageo Plc. to become the world’s most valuable liquor-company. More +

In a world of media bias, the Wall Street Journal seeks objectivity

06.04.2017

The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential election. Ever heard of Marmite? For Americans who don't know the British brand, it's a yeast-based spread with… More +

Tobacco brand values continue to rise despite tide of regulation

07.03.2017

The brand value of tobacco companies rose over the last year, despite strict regulations on selling this product category in many markets around the world. More +

View all news stories +


Press releases.

Experts Demand End to Illogical Financial Reporting Rules that Exclude $35tn of Intangible Value

27.06.2017

According to the Brand Finance Global Intangible Finance Tracker (GIFT™), the disclosure of intangible assets remains disappointingly low, with US$35 trillion, or almost three quarters of global intangible value, not reflected in… More +

Real Madrid Becomes Football’s Most Powerful Brand

06.06.2017

Real overtakes Barça as the most powerful club brand. However, a superior commercial strategy makes Man United the most valuable brand at US$1.733 billion. Premier League clubs account for 46% of total football brand value, more than… More +

Ping An Becomes the World’s Most Valuable Insurance Brand

25.04.2017

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. The 100 most valuable insurance brands are featured in the Brand Finance Insurance 100. In yet… More +

View all press releases +


Reports.

Global Intangible Finance Tracker (GIFT™) 2017

Global Intangible Finance Tracker (GIFT™) 2017

27.06.2017

The Brand Finance Global Intangible Finance Tracker (GIFT™) is the world’s most… More +

Brand Finance Football 50 2017

Brand Finance Football 50 2017

06.06.2017

The world's strongest and most valuable football brands of 2017 More +

Brand Finance Insurance 100 2017

Brand Finance Insurance 100 2017

25.04.2017

The world's most valuable insurance brands of 2017 More +

View all reports +


Contact.

Brand Finance Australia
GPO Box 3587
Sydney
2000
Australia

T: +612 8249 8320
E: m.crowe@brandfinance.com


People.

Mark Crowe
Managing Director, Brand Finance Australia

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