Brand Finance

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Brand Finance Australia.

Brand Finance is entirely focused on valuing - and adding value to - intangible assets. Within this specialist field, we offer a range of services:

  • Valuation: Brand Finance is an international leader in the field of intangible asset valuation and transfer pricing for financial reporting, tax compliance and litigation.
  • Analytics & Strategy: We help organizations select the brand strategy that generates the most value. Brand Finance evaluates strategic options, tracks brand performance, and articulates the return on marketing investment.
  • Transactions: Brand Finance’s due diligence and licensing advice helps clients leverage the value of intellectual property through transactions.

Our unique blend of financial, marketing, and intellectual property knowledge bridges the gap between intangible assets and earnings.

Since 2001 Brand Finance’s Australian office has represented many of Australia’s leading organisations, together with smaller entities, legal firms and private equity.


News

VIDEO: What Factors Determine Brand Value?

06.11.2017

Brand Finance CEO David Haigh speaks about the international standard that defines brand valuation. More +

Brand valuation face-off – debating the merits of ranking tables

01.11.2017

A passionate debate has erupted over the publication of brand valuation ranking tables. We brought two of the most high-profile parties together to state their cases and gave each an opportunity to respond. The result is thought provoking… More +

UBS retains wealth management brand ranking crown

01.08.2017

UBS has maintained its global lead among wealth management brands, according to consultant Brand Finance, and Asia-Pacific is on the rise thanks to China’s love of a good name. Silvia Pavoni reports.   More +

View all news stories +


Press releases.

$300 Billion at Stake as Plain Packaging Threatens Beverage Industry

07.12.2017

Brand Finance has estimated the potential value loss to businesses at close to $300bn if plain packaging is extended to the beverage industry. The Coca-Cola Company and PepsiCo would each lose approximately $45bn or 25% of enterprise value.… More +

Valued at £67 Billion, the Monarchy is Britain’s Greatest Treasure

20.11.2017

·      Brand Finance estimates the capital value of the UK Monarchy as a business at £67.5bn ·      Monarchy’s annual contribution to the UK economy in 2017 is… More +

Tax Reform Inertia Puts Australia’s Nation Brand at Risk

13.10.2017

·         Australia’s AAA- nation brand strength rating threatened by investor perceptions ·         US dominance as the most valuable nation… More +

View all press releases +


Reports.

Brand Finance Plain Packaging 2017

Brand Finance Plain Packaging 2017

07.12.2017

Following the introduction of plain packaging for tobacco products in some countries and… More +

Brand Finance Monarchy 2017

Brand Finance Monarchy 2017

20.11.2017

The annual report on the value of the British Monarchy, celebrating HM The Queen and HRH… More +

Brand Finance Nation Brands 2017

Brand Finance Nation Brands 2017

09.10.2017

The annual report on the world’s most valuable nation brands. More +

View all reports +


Contact.

Brand Finance Australia
GPO Box 3587
Sydney
2000
Australia

T: +612 8249 8320
E: m.crowe@brandfinance.com


People.

Mark Crowe
Managing Director, Brand Finance Australia

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