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Brand Finance France.


La Maison-Blanche, une affaire pas si rentable pour Trump


« Le nom de Trump a cessé d'être associé à la réussite pour devenir quelque chose de négatif. C'est un cas d'école de comment une marque peut changer du point de vue des consommateurs ou… More +

VIDEO: What Factors Determine Brand Value?


Brand Finance CEO David Haigh speaks about the international standard that defines brand valuation. More +

Brand valuation face-off – debating the merits of ranking tables


A passionate debate has erupted over the publication of brand valuation ranking tables. We brought two of the most high-profile parties together to state their cases and gave each an opportunity to respond. The result is thought provoking… More +

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Press releases.

$300 Billion at Stake as Plain Packaging Threatens Beverage Industry


Brand Finance has estimated the potential value loss to businesses at close to $300bn if plain packaging is extended to the beverage industry. The Coca-Cola Company and PepsiCo would each lose approximately $45bn or 25% of enterprise value.… More +

Valued at £67 Billion, the Monarchy is Britain’s Greatest Treasure


·      Brand Finance estimates the capital value of the UK Monarchy as a business at £67.5bn ·      Monarchy’s annual contribution to the UK economy in 2017 is… More +

France’s Nation Brand Value Benefits from Macron Effect


·         Brand Finance reveals 100 most valuable nation brands of 2017 ·         France’s nation brand value grows 27% year on year reaching… More +

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Brand Finance Plain Packaging 2017

Brand Finance Plain Packaging 2017


Following the introduction of plain packaging for tobacco products in some countries and… More +

Brand Finance Monarchy 2017

Brand Finance Monarchy 2017


The annual report on the value of the British Monarchy, celebrating HM The Queen and HRH… More +

Brand Finance Nation Brands 2017

Brand Finance Nation Brands 2017


The annual report on the world’s most valuable nation brands. More +

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Brand Finance France
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75009 Paris


Victoire Ruault
Marketing Manager

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