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Brand Finance Greece.

Ioannis Lionis
Brand Finance Greece

Akadimias 96-100
10677
Athens


News

Which liquor is quicker?

10.04.2017

Chinese alcohol brand Kweichow Moutai, best known for brewing the fiery grain-based drink baijiu, has overtaken Johnnie Walker-brand owner Diageo Plc. to become the world’s most valuable liquor-company. More +

In a world of media bias, the Wall Street Journal seeks objectivity

06.04.2017

The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential election. Ever heard of Marmite? For Americans who don't know the British brand, it's a yeast-based spread with… More +

Tobacco brand values continue to rise despite tide of regulation

07.03.2017

The brand value of tobacco companies rose over the last year, despite strict regulations on selling this product category in many markets around the world. More +

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Press releases.

Experts Demand End to Illogical Financial Reporting Rules that Exclude $35tn of Intangible Value

27.06.2017

According to the Brand Finance Global Intangible Finance Tracker (GIFT™), the disclosure of intangible assets remains disappointingly low, with US$35 trillion, or almost three quarters of global intangible value, not reflected in… More +

Real Madrid Becomes Football’s Most Powerful Brand

06.06.2017

Real overtakes Barça as the most powerful club brand. However, a superior commercial strategy makes Man United the most valuable brand at US$1.733 billion. Premier League clubs account for 46% of total football brand value, more than… More +

Ping An Becomes the World’s Most Valuable Insurance Brand

25.04.2017

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. The 100 most valuable insurance brands are featured in the Brand Finance Insurance 100. In yet… More +

View all press releases +


Reports.

Global Intangible Finance Tracker (GIFT™) 2017

Global Intangible Finance Tracker (GIFT™) 2017

27.06.2017

The Brand Finance Global Intangible Finance Tracker (GIFT™) is the world’s most… More +

Brand Finance Football 50 2017

Brand Finance Football 50 2017

06.06.2017

The world's strongest and most valuable football brands of 2017 More +

Brand Finance Insurance 100 2017

Brand Finance Insurance 100 2017

25.04.2017

The world's most valuable insurance brands of 2017 More +

View all reports +


Contact.

Brand Finance Greece
Akadimias 96-100
10677 Athens
Greece

T: +30 694 653 8934
E: i.lionis@brandfinance.com


People.

Ioannis Lionis
Managing Director, Brand Finance Greece

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