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Brand Finance Italy.

News

VIDEO: What Factors Determine Brand Value?

06.11.2017

Brand Finance CEO David Haigh speaks about the international standard that defines brand valuation. More +

Brand valuation face-off – debating the merits of ranking tables

01.11.2017

A passionate debate has erupted over the publication of brand valuation ranking tables. We brought two of the most high-profile parties together to state their cases and gave each an opportunity to respond. The result is thought provoking… More +

Il «marchio» Italia vale oltre 2mila miliardi di. Ma pesa l’instabilità politica del Paese

09.10.2017

La buona notizia è che il valore del «brand Italia» nel suo complesso è aumentato rispetto allo scorso anno, con una crescita record di 513 miliardi di dollari (+34%), superando i 2mila miliardi di dollari. La… More +

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Press releases.

Global Intangible Value Exceeds US$50 Trillion for the First Time

17.10.2018

·         Over 75% of the world’s intangible assets are kept off balance sheets as world’s public companies break new value records… More +

Made in Italy: il contributo dell'immagine paese all'economia non corre più

09.10.2018

La classifica delle nazioni ordinate per valore economico del brand:   Made in Italy: il contributo dell'immagine paese all'economia non corre più -Dati rilevati ad Aprile 2018 -Dalla crescita del 33% registrata nel 2017 al… More +

Brand America Great Again – Brand Finance Nation Brands Report

08.10.2018

·         USA’s nation brand strengthens, with brand rating improving to AAA and brand value up 23% to US$25.9tn ·         China continues… More +

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Reports.

Brand Finance Nation Brands 2018

Brand Finance Nation Brands 2018

08.10.2018

The effect of a country’s national image on the brands based there and the economy as… More +

Brand Finance Healthcare 25 2018

Brand Finance Healthcare 25 2018

20.08.2018

The annual report on the most valuable healthcare brands. More +

Brand Finance Football 50 2018

Brand Finance Football 50 2018

10.05.2018

The annual report on the world's most valuable football brands. In this 13th year of the… More +

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Contact.

Brand Finance Italy
Insintesi
Via G. Bertini 3
Milano
20154

T: +39 02 303125105
E: m.pizzo@brandfinance.com


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Massimo Pizzo
Managing Director, Italy

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