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Brand Finance Italy.

News

VIDEO: What Factors Determine Brand Value?

06.11.2017

Brand Finance CEO David Haigh speaks about the international standard that defines brand valuation. More +

Brand valuation face-off – debating the merits of ranking tables

01.11.2017

A passionate debate has erupted over the publication of brand valuation ranking tables. We brought two of the most high-profile parties together to state their cases and gave each an opportunity to respond. The result is thought provoking… More +

Il «marchio» Italia vale oltre 2mila miliardi di. Ma pesa l’instabilità politica del Paese

09.10.2017

La buona notizia è che il valore del «brand Italia» nel suo complesso è aumentato rispetto allo scorso anno, con una crescita record di 513 miliardi di dollari (+34%), superando i 2mila miliardi di dollari. La… More +

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Press releases.

$300 Billion at Stake as Plain Packaging Threatens Beverage Industry

07.12.2017

Brand Finance has estimated the potential value loss to businesses at close to $300bn if plain packaging is extended to the beverage industry. The Coca-Cola Company and PepsiCo would each lose approximately $45bn or 25% of enterprise value.… More +

Valued at £67 Billion, the Monarchy is Britain’s Greatest Treasure

20.11.2017

·      Brand Finance estimates the capital value of the UK Monarchy as a business at £67.5bn ·      Monarchy’s annual contribution to the UK economy in 2017 is… More +

BRAND ITALIA: VALORE MONETARIO CRESCITA BOOM, MA L'IMMAGINE PEGGIORA

13.10.2017

·         La classifica di Brand Finance, in partnership con FDI Intelligence-Financial Times, che ogni anno ordina i brand nazione per valore monetario con lo standard ISO 10668. Report… More +

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Reports.

Brand Finance Plain Packaging 2017

Brand Finance Plain Packaging 2017

07.12.2017

Following the introduction of plain packaging for tobacco products in some countries and… More +

Brand Finance Monarchy 2017

Brand Finance Monarchy 2017

20.11.2017

The annual report on the value of the British Monarchy, celebrating HM The Queen and HRH… More +

Brand Finance Nation Brands 2017

Brand Finance Nation Brands 2017

09.10.2017

The annual report on the world’s most valuable nation brands. More +

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Contact.

Brand Finance Italy
Insintesi
Via G. Bertini 3
Milano
20154

T: +39 02 303125105
E: m.pizzo@brandfinance.com


People.

Massimo Pizzo
Managing Director, Italy

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