Brand Finance

Download logo: pdf svg eps png

Brand Finance Mexico (and Hispanic America).


El Real Madrid, la marca más poderosa tras adelantar al Barça


La Copa de la Champions no es la última adición al palmarés del Real Madrid. El club blanco acaba de sumar un título económico de renombre: se ha convertido en la marca de fútbol más poderosa… More +

Which liquor is quicker?


Chinese alcohol brand Kweichow Moutai, best known for brewing the fiery grain-based drink baijiu, has overtaken Johnnie Walker-brand owner Diageo Plc. to become the world’s most valuable liquor-company. More +

In a world of media bias, the Wall Street Journal seeks objectivity


The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential election. Ever heard of Marmite? For Americans who don't know the British brand, it's a yeast-based spread with… More +

View all news stories +

Press releases.

Nuevas normas en reporting exigidas para poner en valor los $35 billones a los activos intangibles


Según el informe Global Intangible Finance Tracker (GIFT™) de Brand Finance, la publicación de los activos intangibles sigue siendo claramente baja. En la actualidad, casi tres cuartos del valor intangible global, unos 35… More +

Experts Demand End to Illogical Financial Reporting Rules that Exclude $35tn of Intangible Value


According to the Brand Finance Global Intangible Finance Tracker (GIFT™), the disclosure of intangible assets remains disappointingly low, with US$35 trillion, or almost three quarters of global intangible value, not reflected in… More +

Mexico’s Strongest and Most Valuable Brands Revealed


·         OXXO is Mexico’s strongest brand with a brand strength rating of AAA+. ·         Pemex, the country’s most valuable brand at… More +

View all press releases +


Global Intangible Finance Tracker (GIFT™) 2017

Global Intangible Finance Tracker (GIFT™) 2017


El Global Intangible Finance Tracker (GIFT™) analiza anualmente cómo fluctua… More +

Global Intangible Finance Tracker (GIFT™) 2017

Global Intangible Finance Tracker (GIFT™) 2017


The Brand Finance Global Intangible Finance Tracker (GIFT™) is the world’s most… More +

Brand Finance Mexico 50 2017

Brand Finance Mexico 50 2017


The most valuable Mexican brands of 2017. More +

View all reports +


Av. Vasco de Quiroga 3900
Torre A Piso 10B
Col. Santa Fe Cuajimalpa
CP 05348
CDMX, Mexico

T: +52 55 4631-3476


Laurence Newell
Managing Director - Brand Finance Mexico

Erika Eyl
Marketing and Communications - Brand Finance Mexico

Please get in touch: