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Brand Finance Mexico (and LATAM).


VIDEO: What Factors Determine Brand Value?


Brand Finance CEO David Haigh speaks about the international standard that defines brand valuation. More +

Brand valuation face-off – debating the merits of ranking tables


A passionate debate has erupted over the publication of brand valuation ranking tables. We brought two of the most high-profile parties together to state their cases and gave each an opportunity to respond. The result is thought provoking… More +

Diversificar productos de Marca País es estrategia de Uruguay para incursionar en mercados internaci


En el último informe de Brand Finance Nation Brands, el valor de marca de Uruguay Natural fue de 10.000 millones de dólares, explicó Larissa Perdomo, de Uruguay XXI. More +

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Press releases.

Brand Finance anuncia las marcas mexicanas más valiosas de 2018


·         Frente a un contexto competitivo radicalmente distinto, Pemex sigue siendo la marca más valiosa del país con un valor a la baja de $7,369 millones de dólares… More +

CME is World’s Most Valuable Exchange Brand


·         CME and NYSE Remain Top on the Back of Stable Brand Value and Strong Revenue Expectations ·         Big Exchange Brands Dominated by… More +

Amazon’s Amazing Brand Hits Record Value


·         Valued at over US$150 billion, Amazon becomes world’s most valuable tech brand, leaving Apple and Google behind ·         Chinese… More +

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Brand Finance Brazil 50 2018

Brand Finance Brazil 50 2018


The annual report on the most valuable Brazilian brands. More +

Brand Finance Latin America 100 2018

Brand Finance Latin America 100 2018


The annual report on the most valuable Latin American brands. Informe anual sobre las… More +

Brand Finance Healthcare 25 2018

Brand Finance Healthcare 25 2018


The annual report on the most valuable healthcare brands. More +

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Av. Vasco de Quiroga 3900
Torre A Piso 10B
Col. Santa Fe Cuajimalpa
CP 05348
CDMX, Mexico

T: +52 55 4631-3476


Laurence Newell
Managing Director - Brand Finance Mexico

Erika Eyl
Marketing and Communications - Brand Finance Mexico

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