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Brand Finance USA.


JP Morgan Chase Deemed Most Popular


JP Morgan Chase is the most popular bank to switch to and U.S. Bank has the most loyal customers, according to a study of American bank brands from Brand Finance. More +

Motel 6 Was Tipping Off ICE in Arizona. How Will That Affect Consumers’ Perception of the Brand?


“This situation is a major test of Motel 6’s reputation,” said David Haigh, CEO of Brand Finance. “Confidentiality is on top of the list of values that customers look for in a motel brand. Breaking that trust can have… More +

UBS retains wealth management brand ranking crown


UBS has maintained its global lead among wealth management brands, according to consultant Brand Finance, and Asia-Pacific is on the rise thanks to China’s love of a good name. Silvia Pavoni reports.   More +

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Press releases.

The Rise of Brand China – Most Valuable Nation Brands Revealed


·         Brand Finance reveals 100 most valuable nation brands of 2017 ·         China is the fastest growing nation brand in absolute terms, up… More +

JP Morgan Chase: Most Popular US Bank Brand


·         Brand Finance launches banking market research on US bank brands ·         JP Morgan Chase is the most popular bank to switch to, with a… More +

Premium products put Apple’s brand value at risk


Brand Finance CEO, David Haigh, commented on the launch of iPhone X and its implications for the Apple brand. “After a difficult period when analysts, commentators, and most importantly customers, began to lose faith in the once hugely… More +

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Brand Finance Nation Brands 2017

Brand Finance Nation Brands 2017


The annual report on the world’s most valuable nation brands. More +

Global Intangible Finance Tracker (GIFT™) 2017

Global Intangible Finance Tracker (GIFT™) 2017


The Brand Finance Global Intangible Finance Tracker (GIFT™) is the world’s most… More +

Brand Finance Football 50 2017

Brand Finance Football 50 2017


The world's strongest and most valuable football brands of 2017 More +

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Brand Finance USA
1230 Ave of the Americas
7th Floor
New York, NY

T: +1 (917) 704 7515


Anne Bahr Thompson
Managing Director, Brand Finance USA

Doug Bania
Managing Director, Valuation, Brand Finance USA

Brian Buss
Managing Director, Valuation

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