Brand Finance

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Bill Ratcliffe.

Insights Director

In 2017, Bill joined Brand Finance as Insights and Research Director, serving Brand Finance clients in North America (NA). Bill will be working closely with Andy Moore and London office on customer assignments for NA clients.

He has over 35 years of business/brand management and marketing research experience across a broad range of B2C and B2B industries as well as social/environmental issues. Companies are increasingly establishing Corporate Social/Environmental Purposes to drive shareholder and stakeholder value.  

Bill has held executive positions with Millward Brown (NA), BrainJuicer (NA) and Mediacom (global). He has grown and sold consulting companies and he grew Millward Brown Canada from two to over 90 full-time staff in 13 years – while serving as a member of the NA executive team.

As an Adjunct Professor, Bill teaches marketing and business management courses at the University of Waterloo Canada (part-time). Bill represents a couple of AI firms who bring new automated services to business clients and he is working on a tech start-up in the online advertising space aimed at providing an appealing alternative to ad blocking.

While starting university in engineer, Bill completed a PhD in Applied Psychology at the University of Alberta. Bill is known for bringing creative solutions to business challenges and staying on the leading edge of technology.  

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