Jimmy is the Deputy Managing Director at Brand Finance Indonesia. His focus is to deliver a more grounded brand strategy based on various actualities and data, thus keeping the brands to be on the right track to achieve their short and long term objectives.Prior to joining Brand Finance, Jimmy held multiple C-level positions for many years in PT Starlight Prime Thermoplas and has successfully transformed the family run company into a professional run listed company within a five-year period.During his tenure as the Chief Executive Officer, Jimmy has implemented a successful debt restructuring of total IDR 200 Billion to creditors and stabilized operating cash flow and minimized financial loss with a strong focus on budget and production planning, purchasing & supply management, production schedule and progress management.With a career spanning over 20 years across marketing communications, commercial operation, sales and design, Jimmy is an accomplished business professional with deep expertise in commercial operation, marketing prowess and business acumen.