Brand Finance

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Laurence Newell.

Managing Director - Brand Finance Mexico

As a managing director, marketing director, brand manager and recently as the head of his own practice, Laurence has spent over 20 years defining and developing businesses and brands to face consumer needs throughout Latin America.

A brand specialist and consolidated business developer, Laurence has directed client engagements in various brand building disciplines including valuation, strategy, identity, packaging, and retail design across numerous sectors and geographic markets.

He has been a guest speaker in national forums such as Expo-ANTAD, La Cumbre Anual de Negocios, The Oracle Retail Summit, Mexico's International Franchise Summit, Great Place To Work Latam Summit, and his opinions have been published and profiled in various regional publications. Laurence is a frequent contributor to media outlets such as Imagen en Negocios, Expansion and Reforma.

Highlights include speaking at Los Pinos (Mexico’s White House) about the value of the Mexico country brand before Mexico’s Foreign Relations Minister.

T: +52 1 55 9197 1925

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