Brand Finance

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Luc Bardin.

Agent, Brand Finance France

A Group Vice President for 12 years, Luc was Group Chief Sales & Marketing Officer of BP plc. from 2007 to 2013. Prior to this, Luc was a member of BP’s Refining & Marketing ExCo - 65.000 people - and Chief Executive of world scale B2B, B2G, FMCG and Retail businesses, leading complex global value chains and generating distinctive year-over-year cash flow and return growth.

Luc also founded BP’s Strategic Partnerships division in 2003 and remained its CEO for over a decade, quadrupling the business profitability. He led Europe, procurement and sustainable mobility and started his career running global businesses in the Burmah Castrol, Hoechst and Pechiney groups.

Luc has operated globally during his whole career. He has been living in the UK for close to 20 years and speaks fluent English, French and German, with strong notions of Spanish.

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