Managing Director, Brand Finance Netherlands
Board room consultant on strategic brand management and branding. My ambition is to create recognition for brand implementation & management as one of the main disciplines within the global marketing & communication domain. Increasingly, I'm noticing that businesses are looking to understand the Process of brand management, and are looking for guidance on this, either in evolutionary or revolutionary perspectives. After all, this is about 'playing' with an organization's most important intangible asset - its brand. Strategically understanding market dynamics - especially where these change faster and more bilateral than ever - is crucial. And only successful with the best sustainable and durable execution.
T: +31 20 670 21 65