Brand Finance

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Mihai Bogdan.

Managing Director, Brand Finance Romania

With a broad understanding of business processes and a particular interest in intellectual property and valuation of intangibles, Mihai complements the finance acumen with strong insights about how to recognize and maximize brand value.

Mihai has a degree in Economics from ASE Bucharest and holds an MBA from Henley Business School in the UK, with a thesis on Business Value and Valuation. He is also a chartered accountant (Romania).

Mihai is also a founding partner of Brandient, the award-winning brand strategy and design company emerged from Eastern Europe, and had previously achieved expertise in finance and business administration by having spent ten years in top finance positions across different industries in South-Eastern Europe and Sweden, with multinationals like Tetra Pak, Reckitt Benckiser and JTI.


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