Managing Director, Brand Finance Turkey
Muhterem has an MBA in Economics and Business Administration. He has vast experience in advertising and marketing communications and founded Brand Finance Turkey in October 2006. He also holds a senior management position at Turkish branding consultancy 'Brand Assist'.
Muhterem is author of "The Golden Rules of Branding in Turkey" (written in Turkish) and frequently presents on brand related issues at universities and corporate events.
T: (+90) 212 323 6810