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Insights: Branding 101

Analysis and opinions on key brand topics
Bridging the gap between marketing and finance has never been more essential. Brand has long been a source of miscommunication (especially when looking at the price tag associated with building, growing, and maintaining a strong brand).
Brand Finance's Brand Insights is a deeper dive into brand valuation as a framework, philosophy, and communication tool. More than that, it is an exploration of how to take that understanding and apply it to driving informed strategic decisions for your brand.

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