Thriving, striving, or surviving? Our latest whitepaper explores how brands across different sectors are coping with the COVID-19 pandemic and what they should do to mitigate negative impact on brand value.
As we are adjusting to a new way of living following the COVID-19 outbreak, Brand Finance Institute - our educational division - has prepared a series of webinars dedicated to the topic of brand leadership in times of crisis.
We put 5,000 of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish nearly 100 reports annually. Access Brand Finance's rankings, reports and whitepapers published since 2007 at brandirectory.com.
The Global Soft Power Index is the world’s most comprehensive research study on perceptions of soft power, surveying opinions of over 55,000 people across more than 100 countries. Explore our findings!
We have conducted a global study on the financial effects of rebrands following M&A. Despite lower average returns, rebranding reduces business risk following an acquisition. Download our Global Rebrand and Architecture Tracker (GReAT™) report.