Brand Finance

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Past event.

Brand Finance Asia Pacific Forum 2015

Wednesday 30 September 2015, 07:30 - 13:30

Event overview.

The emergence of technology is now inscribed into every organisation’s DNA. The rate of technological uptake is getting shorter. Organisations who are able to integrate a technology and customer-centric approach are able to approach customers in a more engaging manner. How is technology driving customer centricity that is then being transpired into the brand? Is there information that we can learn from newly emerging or long standing organisations? Through interactive discussion panels, thought provoking ideas and objective debates, Brand Finance Singapore Forum 2015 will help you articulate the value of your brand by marrying Technology and Customer Centricity. 

Gain first-hand insights from world leading brand practitioners and cutting-edge thinkers who will share their best practices, knowledge and expertise about managing and maximising brand value.

Ask questions and hear from the panellists as they share and discuss the trends and influences affecting brands today. Expand your network with international colleagues and gain firsthand insights from the world’s leading brands.

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Bhavik Bhatt

Strategy Director, The Bonsey Design Partnership

Professor Gemma Calvert

Director – Research & Development, Institute on Asian Consumer Insight, Nanyang Business School

Damien Cummings

Global Head – Digital Marketing, Standard Chartered Bank

Samir Dixit

Managing Director, Brand Finance Asia Pacific

Nick Fawbert

Managing Director Asia, Brand New Media

Ajay Kushwaha

Manager - Client Technical Sales for Commerce, IBM ASEAN


08:30 - 09:00   Registration
09:00 - 09:05   Opening address by Brand Finance Mr Samir Dixit Managing Director Brand Finance Asia
09:05 - 09:20   Opening Address by Marketing Institute of Singapore Mr Roger Wang President
                        Marketing Institute of Singapore 
09:20 - 09:45   Become an Irresistible Brand with Neuromarketing Professor Gemma Calvert Director for
                        Research & Development, Institute on Asian Consumer Insight (ACI) Nanyang Business
                        School, NTU 
09:45 - 10:15   A New Way to Engage Ajay Kushwaha Manager - Client Technical Sales, Commerce IBM
10:15 - 10:30   Break
10:30 - 10:55   How Engagement Marketing is Inspiring an Industry Revolution Mr Nick Fawbert
                        Managing Director, Asia Brand New Media
10:55 - 11:20   Customer-First Social Strategy Mr Damien Cummings Global Head - Digital Marketing
                        Standard Chartered Bank 
11:20 - 11:40   Panel Discussion
                        Moderator: Mr Bhavik Bhatt
                        Panelist:     Mr Samir Dixit
                                          Prof Gemma Calvert 
                                          Mr Nick Fawbert 
                                          Mr Damien Cummings 
                                          Mr Ajay Kushwaha    
11:40 - 12:05   Presentation of Brand Finance League Table Findings and Reveal of the Top 100
                        Singapore Brands
12:05 - 12:20   Award Presentation Ceremony
12:20 - 12:30   Closing Remarks
12:30 - 13:30   Networking Luncheon


STI Auditorium, Level 9, Capital Tower, 168 Robinson Road Singapore 068912


Wednesday 30 September 2015
07:30 - 13:30

Get in touch
T +44 (0)207 389 9400


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