Brand Finance

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Past event.

Brand Finance Asia Pacific Forum 2016

Wednesday 24 August 2016, 08:30 - 14:00

Event overview.

One of the greatest challenges of managing a business effectively requires clarity about the profitability drivers. Brand Equity is a measure of all the qualitative aspects derived from consumer perception towards a brand. If the structure in the underlying brand equity data is properly understood, it could be used to better manage the brand health and value. It is therefore critical to measure, manage and maximizing your brand in order to successfully transfers value from the customers to the shareholders.  Through interactive discussion panels, thought provoking ideas and objective debates, Brand Finance Asia Pacific Forum 2016 will help you articulate the value of your brand by Managing and Maximising Your Brand Strength.

Gain first-hand insights from world leading brand practitioners and cutting-edge thinkers who will share their best practices, knowledge and expertise about managing and maximising brand value.

Ask questions and hear from the panellists as they share and discuss the trends and influences affecting brands today. Expand your network with international colleagues and gain first hand insights from the world’s leading brands.

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Bhavik Bhatt

Strategy Director, The Bonsey Design Partnership

Viktor Cheng

Managing Partner, The Last Mile Consultancy

Samir Dixit

Managing Director, Brand Finance Asia Pacific

Warren Fernandez

Editor-in-Chief (English, Malay & Tamil Media Group) SPH, The Straits Times

Debbie Goldingham

Head of Marketing, South East Asia, MasterCard

Neeraj Kumar

Marketing Director, Beam Suntory Asia

Karl Mak

Co-Founder, SGAG

Robin Nayak

Chief Strategy Officer, Singapore & South East Asia, TBWA Group Singapore

Chatri Sityodtong

Chairman & Founder, ONE Championship

Roger Wang

President, Marketing Institute of Singapore


08:30 - 09:00 Registration
09:00 - 09:05

Opening Address by Brand Finance 

Mr Samir Dixit
Managing Director
Brand Finance Asia Pacific

09:05 - 09:10

Opening Address by Marketing Institute of Singapore

Mr Roger Wang
Marketing Institute of Singapore

09:10 - 09:35

SGAG's Brand Journey - Building Singapore's Favourite Digital Brand for
the Social Generation 

Mr Karl Mak

09:35 - 10:00

Managing Your Brand Strength in the Post-Digital Era

Mr Viktor Cheng
Managing Partner
The Last Mile Consultancy

10:00 - 10:25

Managing Your Brand in the Print Media Space 

Mr. Warren Fernandez
(English, Malay and Tamily Media Group)
Singapore Press Holdings Ltd

10:25 - 10:40 Break
10:40 - 11:05

Importance of Disruptive Thinking in Building Strong Brands

Mr. Robin Nayak
Chief Strategy Officer

11:05 - 11:30

Building a Brand Portfolio Powerhouse 

Mr Neeraj Kumar 
Marketing Director, Asia 
Beam Suntory Asia 

11:30 - 11:55

How to Successfully Build Brand Awareness Among The General Public,
Building a Global Brand with Blue Chip Sponsors and making the brand
a household name

Mr Chatri Sityodtong
Chairman & Founder
ONE Championship™

11:55 - 12:20

Panel Discussion

Moderator: Bhavik Bhatt
Panelist: Beam Suntory Asia, The Straits
Times, Mastercard, ONE Championship™, EDGE Lab, TBWA 

12:20 - 12:45

Presentation of Brand Finance League Table Findings and Reveal of the
Top 100 Singapore Brands

12:45 - 13:00 Award Presentation Ceremony
13:00 - 14:00 Networking Luncheon


STI Auditorium, Level 9, Capital Tower, 168 Robinson Road Singapore 068912


Wednesday 24 August 2016
08:30 - 14:00

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T +44 (0)207 389 9400


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