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Past event.

Brand Finance at City Nation Place Global 2019

Thursday 7 November 2019, 08:00 - 17:30

Event overview.

Join Brand Finance, partners, colleagues, and delegates from over 27 countries, including representatives of 28 global cities, at the City Nation Place Global conference in November. Taking place in the heart of London’s hub for the creative and tech sector, the conference features 33 speakers, all experienced place branding and marketing practitioners, who will lead discussions on how to engage your citizens, work in partnership with the private sector, and develop a strategic approach to attracting talent, tourism, and investment.

Brand Finance and Brand Dialogue are presenting an afternoon session on “Nation Branding & Soft Power: A Guide to Best Practice”.

For more information about the event, visit the City Nation Place website.

To purchase tickets for the event with 20% exclusive discount for members of our Brand Finance network, click here, or use the code BrandFinance20 at checkout.

Click here to book tickets +


David Haigh

Chief Executive, Brand Finance Plc

Konrad Jagodzinski

Managing Director, Brand Dialogue

Sehr Sarwar

Communications Director, Brand Dialogue

Parul Soni

Senior Consultant, Brand Finance Plc


14:45 - 15:25 Brand Finance Breakout Session

"Nation Branding & Soft Power: A Guide to Best Practice"

  • Brand Finance’s Nation Brands 2019 ranking & inaugural Global Soft Power Index 2020
  • Nation & place branding as a way to build soft power & encourage economic growth
  • What makes a successful nation & place branding campaign?
  • How a well-managed nation & place brand can help overcome reputational challenges
  • Public diplomacy & marketing toolkit for nation & place brands

To view the full agenda for the day, click here.



Courthouse Hotel Shoreditch,
335-337 Old Street,


Thursday 7 November 2019
08:00 - 17:30

Get in touch
T +44 (0)207 389 9400


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