Brand Finance

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Past event.

Brand Finance Banking & Financial Services Forum 2017

Thursday 2 February 2017, 12:00 - 16:30

Event overview.

Brand architecture: the foundation of shareholder value

Brand Finance research shows that active investment in the most heavily branded businesses (those with the highest ratio of brand value to enterprise value) can generate returns of almost double the market average. For shareholders seeking to optimise returns, analysts forecasting performance or managers developing strategy, an understanding of why this is the case is critical. At the Brand Finance Banking and Financial Services Forum 2017, we will hear both from those who assess brands and those tasked with managing them.

Join us as we examine the link between brand architecture, brand valuation and shareholder value, providing essential insight for all financial services professionals.

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Brian Caplen

Editor, The Banker

Bill Gajda

Senior Vice President, Innovation and Strategic Partnerships, Visa Inc.

Tracy Garrad

CEO, First Direct

David Haigh

Chief Executive, Brand Finance plc

Andy Moore

Insights & Research Director, Brand Finance

Charles Wright

Global Principal, Wolff Olins


12:00 - 13:00 Registration & Lunch
13:00 - 13:15 David Haigh, CEO, Brand Finance plc
13:15 - 13:35 Brian Caplen, Editor, The Banker
13:35 - 13:55 Andy Moore, Insight Director, Brand Finance plc
13:55 - 14:15 Panel Session - Q&A
14:15 - 14:45 Coffee Break
14:45 - 15:05 Tracy Garrad, CEO, First Direct
15:05 - 15:25 Bill Gajda, VP, Innovation & Strategic Partnerships, Visa
15:25 - 15:45 Charles Wright, Global Principal, Wolff Olins
15:45 - 16:15 Panel Session - Q&A
16:15 - 16:25 Concluding Remarks


Brand Exchange
3 Birchin Lane


Thursday 2 February 2017
12:00 - 16:30

Get in touch
T +44 (0)207 389 9400

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