Brand Finance

Download logo: pdf svg eps png

Past event.

Brand Finance Banking Forum 2015

Tuesday 10 February 2015, 09:00 - 14:00

Event overview.

Technological Challenges for Bank Brands

Challenger banks and other unconventional lenders are increasingly using digital innovations to capture market share from the traditional players. It has been estimated that such competition could erode one third of traditional bank revenues by 2020. Consumer demand for a more simplified and less time consuming banking experience is driving the closure of branches and the rollout of better mobile and online banking services. 

How are bank brands responding to the pace of technological change? What are the implications on their brands in the digital age? How can they avoid the hazards that can damage brand value?

Gain first-hand insights from world leading brand practitioners and cutting-edge thinkers who will share their best practices, knowledge and expertise about managing and maximising brand value.

Ask questions and hear from the panellists as they share and discuss the trends and influences affecting banking brands today.

Expand your network with international colleagues and gain first-hand insights from the world’s leading brands.

Click here to book tickets +


Brian Caplen

Editor, The Banker

Chris Clark

Former CMO, HSBC

David Haigh

Chief Executive, Brand Finance plc

Peter Keenan

Chief Executive, Zapp

Mark Mullen

Chief Executive, Atom Bank

James Sproule

Chief Economist and Director of Policy, Institute of Directors


9:00 - 9:30 Registration & coffee
9:30 - 9:40

Welcome and Introduction to Session 1 

David Haigh, CEO, Brand Finance

9:40 - 9:55

Can Technology Fix the Banks?

Brian Caplen, Editor, The Banker

9:55 - 10:30

Social Media: Time to give your customers a good listening to

Chris Clark, Global Head of Marketing, HSBC Group

Dave Marsh, Senior Social Media Manager, HSBC

10:30 - 11:00 Refreshment Break
11:00 - 11:05

Introduction Session 2

David Haigh, CEO, Brand Finance

11:05 - 11:35

The Bank Brand in Your Hand

Peter Keenan, CEO, Zapp

11:35 - 12:05

The Grass is a Different Colour on the Other Side

Mark Mullen, CEO, Atom Bank

12:05 - 12:50

Panel Session

Led by: James Sproule, IoD Chief Economist and Director of Policy

Brian Caplen, Editor, The Banker

Peter Keenan, CEO, Zapp

Mark Mullen, CEO, Atom Bank

Chris Clark, Global Head of Marketing, HSBC Group

12:50 - 13:00

Concluding Remarks

David haigh, CEO, Brand Finance

13:00 - 14:00

 Lunch & Networking



Brand Exchange
3 Birchin Lane


Tuesday 10 February 2015
09:00 - 14:00

Get in touch
T +44 (0)207 389 9400


In association with.

Support material.

Please get in touch: