Brand Finance

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Upcoming event.

Brand Finance Banking Forum 2019: Can Global Giants Beat the Bank Next Door?

Thursday 21 March 2019, 09:00 - 11:30


Event overview.

The annual Brand Finance Banking Forum will focus on Refreshing Bank Brands to Meet Global Reputational Challenges. Each year, Brand Finance puts hundreds of the world’s biggest banking brands to the test, evaluating which are the strongest and most valuable. The 500 most valuable
and strongest banking brands in the world are included in the Brand Finance Banking 500 ranking and published in The Banker magazine.

At the Brand Finance Banking Forum 2019, we will present the results of our annual brand valuation study into the world’s biggest bank brands and share perspectives on refreshing bank brands.

As the banking model changes to adapt to modern technology and evolving social fabric, it is essential for banks to refresh their brands to appeal to the modern customer. Many banks should enliven their image, but what measures are they taking to meet these challenges? Are banks doing enough to build brand resilience to safeguard stakeholder value? Should banks respond to brand activism when pressured to take a stance on societal changes? And should banks take more urgent steps to monitor their reputation and track brand value?

The annual Brand Finance Banking Forum is organised in association with The Banker magazine.

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Speakers.

Brian Caplen

Editor, The Banker

Alex Haigh

Director, Brand Finance plc

David Haigh

Chief Executive, Brand Finance plc


Programme.

Programme To Be Announced Soon. 

Where.


Brand Exchange
3 Birchin Lane
London
EC3V 9BW


When.

Thursday 21 March 2019
09:00 - 11:30

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Get in touch

events@brandfinance.com
T +44 (0)207 389 9400


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