Brand Finance

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Past event.

Brand Finance Global Forum 2016

Friday 5 February 2016, 08:30 - 13:00


Event overview.

Understanding the Value of Brand Leadership

Brands are some of the most valuable assets that companies and other organisations possess and exceptional leadership is also required to deliver maximum returns to the business. The best leaders command powerful personal brands, the value of which can rise and fall with the success of the organisations they steward. This makes the 2016 Brand Finance Forum essential for leaders, those aspiring to leadership positions and marketers and brand practitioners from all industries.

Admission fee £250 + VAT

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Speakers.

Dean Aragon

VP ER Brand & CEO SBI, Shell

Luc Bardin

Chairman, Strategic Partnering Ltd; Non Executive Director; Former Group Chief Sales & Marketing Officer, BP plc

Patrick Barwise

Emeritus Professor of Management & Marketing, London Business School

Rita Clifton

Chairman & Director, BrandCap

Nik Gowing

Co-Author, "Thinking the Unthinkable"

David Haigh

Chief Executive, Brand Finance plc

Thebe Ikalafeng

Founder & Chairman, Brand Leadership Group

Teo Ah Khing

Founder & Chairman, China Horse Club

Tony Manwaring

Executive Director of External Affairs, CIMA

Christian May

Editor, City A.M.

Simon Patterson

Managing Director, Pearl Meyer

Matt Preschern

Executive Vice President and Chief Marketing Officer, HCL Technologies

Mukund Rajan

Member of Group Executive Council, TATA Sons


Programme.

08:30-09:00    Registration & Breakfast
09:00-09:05    Welcome and Introduction
David Haigh, CEO, Brand Finance                                                                                 
09:05-09:15 Charles Bowman
Alderman and Sheriff of the City of London - Partner, PwC
   

Session 1: Advice for Future Leaders

09:15-09:27     Patrick Barwise
Emeritus Professor of Management and Marketing London Business School
09:27-09:39 Rita Clifton
Chairman, BrandCap
09:39-09:51 Thebe Ikalafeng
Founder & Chairman, Brand Leadership Group
09:51-10:03  Simon Patterson
Managing Director, Pearl Meyer
10:03-10:28

Panel Session - Q/A
Moderator: Christian May, Patrick Barwise, Rita Clifton, Thebe Ikalafeng, Simon Patterson
10:28-10:58    Break                                                                                                                               
   

Session 2: Lessons for Future Leaders

10:58-11:10   Nik Gowing
Co-Aithor, Thinking the Unthinkable
11:10-11:22 Dean Aragon
VP Brand & CEO Shell Brands International, Shell
11:22-11:34 Luc Bardin
Chairman, Strategic Partnership Ltd; Non Executive Director; Former Group VP, BP plc
11:34-11:46 Mukund Rajan
Member of Group Executive Council, TATA
11:46-12:11 Panel Session - Q/A
Moderator: Christian May. 
Dean Aragon, Luc Bardin, Mukund Rajan, Nik Gowing
   

Session 3: Unlocking Brand Value by Joining the Dots

12:11-12:31   Tony Manwaring
Executive Director of External Affairs, CIMA
12:31-12:51    Matt Preschern
Executive Vice President and Chief Marketing Officer                                                
12:51-13:11 Teo Ah Khing
Founder & Chairman, China Horse Club
13:11-13:16 Concluding Remarks
David Haigh, CEO, Brand Finance
13:16-15:00 Lunch & Networking

Where.


Mansion House
Walbrook
London
EC4N 8BH


When.

Friday 5 February 2016
08:30 - 13:00

Get in touch

events@brandfinance.com
T +44 (0)207 389 9400


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