Tuesday 13 October 2015, 14:30 - 20:00
The effect of a country’s national image on the brands based there and the economy as a whole is now widely acknowledged. In a global marketplace, it is one of the most important assets of any state, encouraging inward investment, adding value to exports and attracting tourists.
2015 sees fDi magazine become the official publication partner of the Brand Finance Nation Brands report. To celebrate this fact, this year's forum will have a particular focus on the ways a nation brand can be used to attract inward investment. The results of the 2015 Brand Finance Nation Brands report, our analysis of the value and strength of the world's top 100 nation brands, will also be revealed.
Join us as we explore this fascinating topic with speakers who can share first hand experience from academic, journalistic, brand-expert and diplomatic standpoints.
Editor-in-chief, fDi Intelligence
Commercial Counsellor, Turkish Embassy in London
Chief Executive, Brand Finance plc
Irish Ambassador to the UK,
Head of the Economic, Finance, Science and Innovation Section, Swiss Embassy
15:30 - Registration
16:00 - Introduction
16:10 - Daniel Mulhall, Irish Ambassador to the UK
16:30 - Aytuğ Göksu, Commercial Counsellor at the Turkish Embassy in London
16:50 - Q&A session
17:00 - Courtney Fingar, Editor, fDi magazine
17:20 - Nicholas Niggli, Head of the Economic, Finance, Science and Innovation Section,
Swiss Embassy in the UK
17:40 - Q&A session
18:00 - David Haigh, CEO, Brand Finance
18:20 - Networking drinks
20:00 - Event concludes
3 Birchin Lane,
London EC3V 9BW
Tuesday 13 October 2015
14:30 - 20:00
T +44 (0)207 389 9400
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