Thursday 15 September 2016, 08:00 - 11:40
Brands Driving Business Performance, Success and Failure
One of the greatest challenges of managing a business effectively requires clarity about the profitability drivers. Brand Equity is a measure of all the qualitative aspects derived from consumer perception towards a brand. If the structure in the underlying brand equity data is properly understood, it could be used to better manage the brand health and value. It is therefore critical to measure, manage and maximise your brand in order to successfully transfer value from the customers to the shareholders. Brand Finance Vietnam Forum 2016 will provide you with insights on Brand Driving Business Performance, Success and Failure.
Gain first-hand insights form world leading brand practitioners and cutting-edge thinkers who will share their best practices, knowledge and expertise about the importance of brands in driving business performance.
Hear from the speakers as they share the trends and influences affecting brands today. Expand your network with international colleagues and gain first hand insights from the world's leading brands.
|08:00 - 08:45||Registration
|08:45 - 08:50||
Opening address by Brand Finance
|08:50 - 09:20||
Driving change for tomorrow's value
|09:20 - 09:40||FPT - Beyond the brand
Ms. Bui Nguyen Phuong Chau
Head of Corporate Communication Department
|09:40 - 10:00||Strong brand platform
Ms. Nguyen Thi Xuan Nga
Strategic Marketing Manager
|10:00 - 10:20||Coffee & Tea break
|10:20 - 10:40||How does technology drive your brand success
Dr. Andrew Seit
General Manager, Asia
|10:40 - 11:20||Brand Scorecards - Getting a grip on your future success
Brand Finance Asia Pacific
|11:20 - 11:40||Announcement of Vietnam's Top 50 Most Valuable Brands 2016|