Brand Finance

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Past event.

BrandFinance® Annual Forum 2011

Wednesday 26 October 2011, 07:00 - 17:00


Event overview.

'Understanding the value of brands and corporate reputation'

Corporate Brands are huge assets for most major corporations. Our latest study shows that the total value of the top 100 brands in the world today stands at over US$1.5 trillion but almost US$30 billion of this value has been lost over the past six months alone.

In today’s challenging markets, investors and shareholders are rightly applying greater scrutiny to corporate governance. Boards and senior management teams need to show that they are looking after all corporate assets, including the brand. Knowing the value of this asset and what drives its value is essential.

At this forum we will discuss the importance of managing corporate brands and reputation. Leading business people and academics will review the trends of global brand values over the past year and offer advice to help every brand improve based on their experiences.

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Programme.

08:30 - 09:00

Registration & Coffee

 

09:00 - 09:15

Welcome & Introduction

Prof. Malcolm McDonald

Emeritus Professor of Marketing, Cranfield School of Management

Chairman, Brand Finance Plc

09:15 - 09:40

Understanding the impact of corporate reputation on key stakeholder groups

Prof. Cees Van Riel

Professor in Corporate Communications

Rotterdam School of Management, Erasmus University

09:40 - 10:05

Building trust via corporate reputation in the Pharmaceutical Industry

Dr. Markus Renner

Lecturer in Reputation Management

University of Applied Sciences of Lucerne

10:05 - 10:35

Transforming Brand Reputation: A service buisiness perspectiven

Clare Sheikh

Group Brand Director

Vodafone Plc

10:35 - 11:05

Refreshment break

 

11:05 - 11:30

Managing a reputational crisis : The case of Toyota

Colin Hensley

Former General Manager and Head of Corporate Affairs

Toyota Motors Europe

11:30 - 11:55

Cultural and religious impacts on the development of corporate reputation

M. Salim Kadibeşegil

Lecturer in Reputation Management

School of Communications Faculty, Bahçeşehir University

11:55 - 12:35

Panel Session:

The impact of corporate reputation on shareholder value

Moderated by:

David Haigh

Prof. Cees Van Riel

Professor in Corporate Communications

Rotterdam School of Management, Erasmus University

 

Dr. Markus Renner

Lecturer in Reputation Management

University of Applied Sciences of Lucerne

 

Colin Hensley

Former General Manager and Head of Corporate Affairs

Toyota Motors Europe

 

M. Salim Kadibeşegil

Lecturer in Reputation Management

School of Communications Faculty, Bahçeşehir University

12:35 - 12:40

Handling a crisis: The dangers of covering up - Phone Hacking and News Corp

Mary-Ellen Field

Associate Director

Brand Finance Plc

12:40 - 13:00

Concluding remarks

David Haigh

Chief Executive

Brand Finance Plc

13:00 - 14:00

Buffet lunch

 

 

Workshop

 

14:00 - 14:45

Managing corporate brand & reputation. The criticality

of brand value governance

David Hensley

Managing Director

Brand Finance Plc

14:45 - 15:30

Reputation risk management: The case of Shell

Tim Heberden

Managing Director

Brand Finance Australia

15:30 - 16:00

Refreshment break

 

16:00 - 16:20

Aeroflot case study

Rupert Kemp

Valuation Consultant

Brand Finance Plc

16:20 - 16:40

Reporting results and building brand scorecards: The case of Petronas/Manulife

Oliver Schmitz

Managing Director

Brand Finance South Africa

16:40 - 17:00

Using Coats of Arms as a symbol of corporate reputation

Clive Cheesman

Rouge Dragon Pursuivant

College of Arms

17:00 - 17:30

The official launch of the Brand Finance Institute Campaign for Independent Brand Valuation

David Haigh

CEO

Brand Finance Plc

17:30

Drinks reception at the Two Chairmen, Warwick House Street, Trafalgar Square

 

Where.


The Mountbatten Room
The Royal Automobile Club
89 Pall Mall
London
SW1Y 5HS


When.

Wednesday 26 October 2011
07:00 - 17:00

Get in touch

events@brandfinance.com
T +44 (0)207 389 9400


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