Brand Finance

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Past event.

BrandFinance® Banking Forum 2011

Thursday 17 March 2011, 08:45 - 14:00

Event overview.

Restoring the reputation of retail and banking brands

Banks have now spent 3 years being vilified by consumers, business customers, the media and politicians alike for their perceived role in precipitating the worst financial crisis since the 1920s.

However, many banks did not require tax-payers assistance, and of those that did most banks repaid it; some rallied round and bought out their failing peers; the majority have now also paid special government taxes, changed bonus structures and improved transparency relating to financial products and remuneration. As George Osbourne, UK Chancellor of the Exchequer, said recently "It's time to move on."

Substantial challenges still lie ahead. Some unresolved issues include:

  • Should retail banking be kept separate from investment banking?
  • How will banks reconcile the contradicting demands to increase capital ratios, reduce risk yet lend more to struggling businesses?
  • How can banks repair their reputations given the events over the last two years?

The BrandFinance Forum provides an opportunity to discuss these issues with a high profile cast of speakers.

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08:30 - 09:00

Registration and Coffee


09:00 - 09:15

Welcome and Introduction

Prof. Greg Harris
Lecturer in Marketing
Cass Business School

09:15- 09:35

Introduction to the League Table

Brian Caplen
The Banker

09:35- 10:00

Results of the annual Banking 500 League Table – what are the trends?

David Haigh
Chief Executive
Brand Finance Plc

10:00 - 10:45

How can investment banking brands restore their battered reputations?

Manfred Stuettgen
Managing Director and Head of Branding
Credit Suisse

10:45 - 11:00 Coffee break  

11:00 - 12:00

How can retail banking brands rebuild consumer confidence?

Anthony Thompson
Metro Bank Ltd

Chris Clark
Head of Group Marketing and Customer Experience
HSBC Holding


12:00 - 12:55

Panel Session: Can Investment and Retail banking brands co-exist under the same roof? The case for and against the Integrated Banking model

Chaired by: Adam Shaw from BBC World News

Brian Caplen
The Banker

Tony Langham
Chief Executive
Lansons Communications

Anthony Frost
Head of Corporate Communications


12:55 - 13:00

Closing remarks

David Haigh
Chief Executive
Brand Finance plc

Prof. Greg Harris
Cass Business School 

13:00 - 14:00

Buffet Lunch

14:30 End  


The Auditorium Cass Business School 106 Bunhill Row London EC1Y 8TZ UK


Thursday 17 March 2011
08:45 - 14:00

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