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Past event.

BrandFinance® Dubai Banking Forum '12

Sunday 12 February 2012, 08:30 - 16:00

Event overview.




Part of the BrandFinance® Global Banking Forums 2012

London - Dubai - Singapore - New York


Theme: Bank Brands: What really matters; Origins, Innovation or Customer Services?

As the criticism of bankers by the general public and media continues, those institutions who survive the current economic crisis will be forced to redefine and re-evaluate their strategies to succeed in a new global market.

Whilst some banks have floundered others have flourished. Should institutions take heed of the actions by expanding overseas to avoid the current economic climate? Or should they be more creative with their product innovation and improve the role of their customer service? 

The Brand Finance Banking Forum will address the emerging financial services companies analysing the impact on an industry in crisis. We will hear views and perspective from banks executives regarding issues around the impact of Country of Origin, Product innovation and Customer service on the brand and marketing strategy. Through a panel session, we will discuss how bank brands can differentiate themselves to succeed.

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Brand Finance® Banking Forum Dubai 2012

Bank Brands: What really matters; Country of origin, product innovation or customer service?

08:30 - 09:00

Registration and Coffee


09:00 - 09:25

Welcome and Introduction

The changing landscape for Bank Brands in 2012

Brian Caplen


The Banker

09:25 - 09:50

Managing a brand in turbulent times

Mohammed Ismaeel

Regional Head of Marketing

HSBC Bank Middle East

09:50 - 10:15

Role of Brand Value: Private Equity Perspectives

Ovais Naqvi

Senior Vice President

Abraaj Capital

10:15 - 10:45

Refreshment break


10:45 - 11:15

The brand as an asset from the CMO perspective

Vikram Krishna

Head of Group Marketing

Emirates NBD

11:15 - 11:45

Innovation - The need for banks to embrace “the brave new world”

Yusuf Jehangir

Chief Marketing Officer

Al Rajhi Bank

11:45 - 12:15

Results of the annual Banking 500 League Table –what are the trends?

David Haigh

Chief Executive

Brand Finance Plc

12:15 - 12:55

Panel Session:

How can Banks differentiate themselves to succeed?

Chaired by:

Nima Abu-Wardeh

Business Presenter, Middle East Business Report

BBC World News Dubai

Brian Caplen

Mohammed Ismaeel

Vikram Krishna

Ovais Naqvi

Yusuf Jehangir

David Haigh

12:55 - 13:00


David Haigh

Chief Executive

Brand Finance Plc

13:00 - 14:30

Buffet lunch



A Brand Finance workshop

Brand Valuation as a management discipline


14:30 - 14:45

Introduction: How to enhance branded business performance in the Banking sector

David Haigh

Chief Executive

Brand Finance Plc

14:45 - 15:00

Insight Strategy: How to better understand customer needs

Gautam Sen Gupta

Managing Director

Brand Finance Middle East

15:00 - 15:15

Insight Strategy: How to better understand the impact of brand equity on brand strategy?

Hany Mwafy

Co-Founder and Managing Partner


15:15 - 15:30

Open panel discussion


15:30 - 16:00

Refreshment break


16:00 - 16:30

Implementation and activation: How to implement innovation in bank branding to tackle the three key challenges facing brands...

Connection, Expansion and Separation.

Charles Wright

Managing Director

Wolff Olins

16:30 - 16:50

Open panel discussion


16:50 - 17:00


David Haigh

Chief Executive

Brand Finance Plc


Level 7, Congress Room 1
Jumeirah Emirates Towers
312th Road
Sheikh Zayed Road
United Arab Emirates


Sunday 12 February 2012
08:30 - 16:00

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