Brand Finance

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Past event.

BrandFinance® New York Banking Forum '12

Wednesday 7 March 2012, 17:00 - 22:00


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Speakers.

Dr. Charles Fombrun

Chairman and Co-Founder, Reputation Institute


Programme.

17:00 - 17:30

Registration and coffee

 

17:30 - 17:40

Welcome and introduction

Why brand valuation is important

David Haigh

Chief Executive

Brand Finance plc

17:40 - 18:05

Introduction to the league tables:

Results of the Brand Finance Global 500 League Table 2012

Result of the Brand Finance Banking 500 League Table 2012

David Haigh

Chief Executive

Brand Finance plc

18:05 - 18:35

Competing in the Reputation Economy

Dr. Charles Fombrun

Chairman and Co-Founder

Reputation Institute

18:35 - 19:05

Managing a Global Brand in the US Market

Nancy Armand

Senior Vice President

Personal Financial Services & Wealth Marketing

HSBC Bank USA

19:05 - 19:35

Managing a Brand in turbulent times

Claire Fulda

Head of Brand Innovations

BNP Paribas

19:35 - 20:05

Panel Session:

(Audience to join)

As the criticism of bankers by the general public and media continues, those institutions who survive the current economic crisis will be forced to redefine and re-evaluate their strategies to succeed in a new global market.

Whilst some banks have floundered others have flourished. Should institutions take heed of their actions by expanding overseas to avoid the current economic climate? Or should they be more creative with their product innovation and improve the role of their customer service?

 

Debate topic:

How can Banks differentiate themselves to succeed?

Chaired by:

 

Michelle Fleury

Business Correspondent, New York

BBC World News

 

Perspectives from:

David Haigh

Dr. Charles Fombrun

Nancy Armand

Claire Fulda

20:05 - 20:10

Conclusion

David Haigh

Chief Executive

Brand Finance plc

20:10 - 20:15

Conclusion

Michelle Fleury

Business Correspondent, New York

BBC World News

20:15 - 22:00

Drinks and Canapés

 

Where.


The Presidents Room
New York Athletic Club
180 Central Park South
New York
United States


When.

Wednesday 7 March 2012
17:00 - 22:00

Get in touch

events@brandfinance.com
T +44 (0)207 389 9400


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