Brand Finance

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Past event.

BrandFinance® Singapore Forum 2011

Tuesday 16 August 2011, 07:00 - 16:00


Event overview.

This is the fourth year running that the Brand Finance Forum is held in partnership with
the Singapore Management University (SMU). Speakers include Prof Raj Srivastava (SMU), Prof Srinivas K Reddy, (SMU), Mr David Haigh (Founder and CEO Brand Finance plc) and other senior marketing and brand professionals from global MNCs and Regional brands.

The Brand Finance Forum gathers foremost thinkers in the areas of brand valuation,
analytics, strategy and Intellectual Property. Previous Brand Finance events enjoyed resounding success with over 130 participants in the Brand Finance Asia Pacific Forum 2010 and more than 350 overseas and local delegates in the Brand Finance Global Banking forum in Cass Business School London.

 

Theme: ‘Adding Value through Brand Alignment’

Session 1: Academic Perspective and case studies

Session 2: Practitioner Perspective and case studies

Session 3: Industry Perspectives and experiences

Session 4: Panel Discussion

Session 5: Brand Finance Brand Rating Certificate Hand over to Top 10 . We reveal the
result of Top 100 Singaporean Brands 2011.

 

 

Speakers Presentations:

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Programme.

09.00 - 09.30

Registration and coffee

 

09.30 - 09.50

Intro & Welcome Speech from the SMU

Prof Rajendra K Srivastava

Provost & Deputy President for Academic Affairs

Singapore Management University


Intro & Welcome Speech from Brand Finance

Mr David Haigh

Founder and CEO

Brand Finance Plc

09.50 - 10.40

Session One: Academic Perspectives and case studies

 
 

Brand Alignment Framework: Managing the value of brands in growth market.

Prof Rajendra K Srivastava

Provost & Deputy President for Academic Affairs

Singapore Management University


Valuation of Social Media Brands: Hype or is it Real?

Dr. Srinivas K Reddy

Professor of Marketing Director, Centre of Marketing Excellence

Singapore Management School

10.40 - 11.05

Session Two: Practitioner Perspective and case studies

 
 

An overview of ISO 10668 Brand Valuation Standard

Mr David Haigh

Founder and CEO

Brand Finance Plc

11.05 - 11.35

Refreshment break

 

11.35 - 12.30

Session Two Continues

 
 

Putting a montary value on your brands

Mr Samir Dixit

Managing Director

Brand Finance Singapore

 

Internal brand alignment: Managing brand Reputation & risk (Case Study of BP)

Shauna Li-Roolvink

Strategy Director

Brand Finance Singapore

12.30 - 13.30

Lunch break

 

13.30 - 14.20

Session Three: Industry Perspectives and Experiences

 
 

Global brand: How has a global retail brand like Kraft stregthened its Asian presence?

Ms Leanne Cutts

Vice President, Marketing Asia Pacific

Kraft Foods Asia Pacific

 

European brand: How has a European brand like SCB built and preserved its reputation in SE Asia.

Christian Gordon-Pullar

ex Standard Chartered Brand Management Subsidiary CEO and Head of Brand Licensing

Brand Finance Singapore

14.20 - 15.00

Session 4: Panel Discussion

 
 

Conventional Branding verses Organisational Brand Alignment

Chaired by: Mr David Haigh   

Panel 1: Dr. Srinivas K Reddy

Panel 2: Mr Christian Gordon-Pullar

Panel 3: Ms Leanne Cutts

 

Audience Q & A

 

15.00 - 15.20

Refreshment break

 

15.20 - 15.55

Presentation on Brand Finance League Table Findings and the reveal of the Top 100 Singapore Companies

Mr Samir Dixit

Managing Director

Brand Finance Singapore

 

Award Presentation Ceremony


15.55 - 16.00

Conclusion

Mr David Haigh

Founder and CEO

Brand Finance Plc


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