Brand Finance data finds the total value of the top 150 telecoms brands in the world is USD715 billion
- T’s brand value rises 16% to $85.3 billion, maintaining its position as world’s most valuable telecoms brand
- Swisscom reclaims position as world’s strongest telecoms brand,
- e& earns title of fastest-growing telecoms brand
View the full Brand Finance Telecoms 150 2025 here.
In 2025, the value of the top 150 telecoms brands in the world has reached USD715 billion with leading telecoms brands sustaining their dominance, according to a new report from Brand Finance, the world's leading brand valuation consultancy. As the industry embraces digital transformation, 5G deployment, AI integration, and sustainability initiatives, the global telecoms sector demonstrates its resilience and pivotal role in driving global connectivity and innovation.
Deutsche Telekom holds its position as the most valuable telecoms brand globally, with its brand value rising 16% to USD85.3 billion – more than USD13 billion greater than Verizon, the world’s second most valuable telecoms brand at USD72.3 billion.
Since 2020, the T brand’s value has grown significantly, reflecting the company's strong market position and consistent strategic investments. In Brand Finance’s Global 500 2025 ranking, T also secured the 11th spot globally across all sectors, making it the most valuable European brand. T has also made strides in its brand strength index ranking, now positioned just outside the top 20 strongest telecom brands worldwide, commanding an AAA- rating and a score of 83/100. The data indicates the brand is well-perceived on familiarity, reputation, and consideration.
Lorenzo Coruzzi, Valuation Director at Brand Finance, commented:
“A key driver of T’s success is its masterbrand strategy, which has streamlined operations and enhanced brand perception across markets. The company continues to build recognition through sustainable investments in network quality, digital technologies, and exceptional customer service, while its robust international presence further solidifies its reputation as a leading digital telecom brand. T’s strong market position is further bolstered by high scores in innovation, customer service, customer friendliness, and recommendation, according to Brand Finance’s research.”
Swisscom has risen from third place to become the world’s strongest telecoms brand in 2025, with a brand strength index (BSI) score of 89.8/200. This achievement reflects its strong performance across key metrics, including perfect scores for familiarity, reputation, consideration, price premium, and recommendation in Switzerland, underscoring its strong appeal among consumers.
This year, stc achieves the significant milestone of becoming the ninth most valuable telecoms brand globally. With a 16% rise in brand value to USD16.1 billion, stc ranks as the third most valuable brand in the region and holds the title of the most valuable telecoms brand in the Middle East. This growth reflects the successful consolidation of its Masterbrand strategy, which has enabled an extension of the brand into new categories such as banking, cybersecurity and the development of B2B and IT offerings through strategic M&A initiatives.
With a brand strength index (BSI) score of 88.7/100 and an AAA brand rating, marking a slight strengthening of the brand since last year, stc has also secured a spot among the top three strongest telecom brands globally.
e&, the world’s fastest growing brand this year, posted an eight-fold increase in its brand value to USD15.3 billion. This achievement places e& among the top ten most valuable telecoms brands globally. This is the final stage of a 3-year group rebrand, staged to transition brand equity from Etisalat to e& as a platform for international growth. The like for like brand value growth is 13% versus the combined value of the brands in 2024.
Hatem Dowidar, Group CEO of e&, has retained his position as the top-ranked telecoms brand guardian for the third year running in the Brand Guardianship Index, and ranks among the top brand guardians in the Middle East. This recognition underscores his exceptional leadership in steering e& through a transformative rebranding journey, evolving it from a traditional telecom operator into a global technology and digital transformation organisation.
Huawei is once again the most valuable telecoms infrastructure brand in 2025. After a significant drop in brand value last year, the brand is showing signs of recovery, increasing its brand value by 3% to USD32 billion despite challenges posed by ongoing U.S. sanctions and restrictions, which have affected Huawei’s operations and market access.
View the full Brand Finance Telecoms 150 2025 here.