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Brand Finance/The Banker Top 500 Banking Brands.

Published on 02.02.2015

The Banker’s Top 500 Banking Brands ranking measures the value of financial services firms across the world, analysing specific sectors and geographies, and identifying the brands that have improved the most, as well as those that have suffered the greatest setbacks.

The list is compiled by consultancy Brand Finance using the royalty relief methodology, which ranks firms based on the licensing rate that a third-party would need to pay to use that company's brand. The list is generated from data that looks at past financial performance as well as forecasts, the long-term prospects of the macroeconomic environment they operate in, and individual brand strength in relation to direct competitors.

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