Published on 25.10.2018
A report on the impact of Britishness and royal endorsements on the US luxury market.
Walpole, the sector body for the British luxury industry which counts 250 of the UK’s finest luxury brands amongst its members, and Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, commissioned research into American attitudes to the UK, British brands, and the Royal Family.
“The Monarchy is one of the most defining features of Brand Britain and the royal impact on the desirability of British luxury brands cannot be overstated. Interaction between a brand and any royal, but particularly the Duchesses, is like the mythical golden touch and can transform a brand’s performance overnight.”
Alex Haigh, Director, Brand Finance