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Brand Finance Apparel 50 2019.

Published on 27.02.2019

The annual report on the world's most valuable and strongest apparel brands.

  • Nike continues to dominate as the world’s most valuable apparel brand, with a brand value of US$32.4billion
  • Zara and Adidas move up the ranks as H&M’s brand value decrease pushes it down to 4th place
  • Uniqlo is the fastest-growing apparel brand in the top 10, up a whopping 48% year on year
  • Rolex is the strongest brand in the sector, posting an elite AAA+ brand strength rating
  • Luxury brands account for 7 out of the top 10 strongest apparel brands, showing importance of brand strength in the segment

"Nike’s bold marketing makes it stand out in a busy marketplace of sportswear apparel brands. In a time when customers look for experiences and emotional connection, Nike’s offering comes with unambiguous messages and values that people can rally behind."

Richard Haigh, Managing Director of Brand Finance

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