Published on 01.05.2019
The annual report on the most valuable and strongest Canadian brands.
"The mono-brand approach bodes well for the growth of Circle K’s future brand value and strength, not just in Canada, but around the world. Transitionary periods are often associated with lower brand strength rating and score. Circle K’s current brand strength is A+ with a Brand Strength Index score of 64.1 out of 100, which is bound to improve as the customer stakeholder equity - like familiarity, recommendation, consideration, and preference - transfers over from Mac’s, Statoil, and Kangaroo Express."
Charles Scarlett-Smith Marketing Director, Brand Finance Canada