Chemicals 10 2019

The annual report on the world's most valuable and strongest chemicals brands.

• Germany’s BASF retains title of world’s most valuable chemicals brand, with brand value of US$8.3bn
• DowDupont merger results remain to be seen SABIC flying flag for Saudi Arabian chemicals brands, brand value grows 6% since last year to US$4.0 bn
• LG Chem is world’s fastest growing chemicals brand, brand value rising by 38% to US$3.3 bn

BASF’s brand, which has a powerful track record over a number of years, could come under real pressure from the combined DowDupont merger, which brings two compelling brands under one umbrella. The modernising of chemical plants is now more crucial than ever as brands compete to update their production facility processes and also ensure that all work in research and development is underpinned by digital solutions.

David Haigh, CEO of Brand Finance