Brand Finance Engineering & Construction 50 2019.
Published on 17.07.2019
- General Electric’s brand value drops but retains position as world’s most valuable engineering & construction brand, brand value US$28.3 billion
- US brands dominate ranking: 19 brands claim spots in top 50
- Chinese brands defy economic slowdown as majority record healthy brand value growth, averaging 14% brand value increase
- Siemens is sector’s strongest, Brand Strength Index (BSI) score 84.0 out of 100 and AAA- brand strength rating
“Engineering and construction brands are slowly beginning to grasp the importance of innovation and digitalisation. We are in the midst of Industry 4.0 and on the cusp of a new era which demands that traditional brands in the sector evolve to embrace this change. Brands which move fast to engage and adapt will be the high achievers in next year’s rankings.”
David Haigh, CEO, Brand Finance