Published on 09.05.2018
The annual report on the most valuable Finnish brands.
"Nokia has focused the brand on its core networks activities as well as extending into new licensing areas over the last year. It is a perfect example of how reinvigorating a well-loved brand through licensing can be a route to success. We expect to see significant growth of Nokia’s brand value in the future as the implementation of the new strategy accelerates."
David Haigh, CEO of Brand Finance