Published on 10.05.2018
The annual report on the world's most valuable football brands.
In this 13th year of the Brand Finance Football 50 report, Manchester United retains its position as the most valuable football club brand. Manchester United is back in the Champions League, has won a couple of trophies, has the feelgood factor back, and their commercial income juggernaut continues to roll on.
In 2018, Brand Finance has also extended its fan research efforts in key developing football markets to, alongside China, now include India and the United States for the first time. Given the growing interest in top-flight clubs from these key global consumer markets, it is unsurprising that the research has identified important insights and opportunities for both corporate brands and football clubs to engage with these audiences.
Join us at the Brand Finance Football Forum 2018 - The Future of Football – Emerging Markets to hear about the key findings from this year’s report, new in-depth analysis of corporate sponsorship in football, and Brand Finance’s original market research.
"The Premier League remains the most visible and most intensely marketed football league worldwide. Although all member clubs benefit from strong broadcasting revenues and high levels of stadium utilisation, there is a huge gulf between the very top and the rest of the league. The reliance on broadcasting creates vulnerability for the clubs and the challenge will be to successfully introduce a more balanced revenue mix in the future."
Bryn Anderson, Director, Brand Finance