Published on 24.05.2018
The annual report on the most valuable German brands.
“Mercedes-Benz invented the automobile and is now leading the industry with a brand strategy focused on electrification. Their global brand success has been driven by the introduction of a new generation of vehicles led by their renewed foray into SUVs and smooth evolution of new technologies, to move away from traditional internal combustion engines.”
David Haigh, CEO of Brand Finance