Published on 20.08.2018
The annual report on the most valuable healthcare brands.
"UnitedHealth Group is building a very valuable pair of brands operating on the front line of healthcare. Whilst focused on the US markets, the group operates globally with UnitedHealthcare brand supplying solid healthcare coverage, and the Optum brand providing a number of technology-driven health services. These distinct but complementary brands are growing rapidly in a politically-contentious and emotionally-charged sector."
David Haigh, CEO of Brand Finance