Published on 09.05.2019
The annual report on the most valuable and strongest hotel brands.
“Hilton’s strategic approach to brand growth has allowed it to extend its lead as the world’s most valuable hotel brand. At the same time, endorsement from the flagship brand has rendered benefits across the portfolio as Homewood Suites, Double Tree, and Hampton have seen their brand values sore. In its centennial year, Hilton is well-positioned for another hundred years of success.”
Savio D’Souza, Valuation Director at Brand Finance