Published on 22.01.2020
Artificial Intelligence and Cloud Services boost IBM and TCS brand value
"Accenture remains the world’s most valuable IT services brand, but it is likely to be challenged over the long-term by the rise of IBM and TCS, who are quickly growing their cloud and artificial intelligence services. Both IBM and TCS are well placed to leverage their existing brand strength in this strategic sector of the future economy."
David Haigh, CEO, Brand Finance