Published on 09.12.2014
The effect of a country’s national image on the brands based there and the economy as a whole is now widely acknowledged. In a global marketplace, it is one of the most important assets of any state.
The Brand Finance Nation Brands measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world’s largest companies. The report provides each country with a measure of its brand strength in addition to its nation brand value.
Governments, trade bodies and businesses must take steps to ensure that their nation brand is strategically appropriate, well-managed and regularly monitored in order to maximise the benefits.
Download the extended final edition with additional case studies to discover more.