Published on 07.08.2018
The annual report on the most valuable Norwegian brands.
"Name is an important part of brand, but it is not everything. Statoil became Norway’s most valuable and strongest brand because it was recognised as a trusted partner, delivering on its promise. Built upon the solid foundations of its oil business, the company now faces a challenge of transferring that equity to a new brand, encompassing a more diversified business portfolio. If the new brand is implemented well, it will help Equinor achieve long-term success, even if the rebranding process itself causes some initial erosion of the brand’s strength and value."
David Haigh, CEO of Brand Finance