The annual report on the most valuable restaurants brands.
Starbucks remains the world’s most valuable restaurant brand following 27% growth to US$32.4 billion, while big restaurant chains boomed in value globally. The remainder of the world’s top six most valuable restaurants are ranked in the same order as last year.
The results of the big restaurant brands are a reminder of the old adage that every happy family is alike, but every unhappy family is unhappy in its own way. The brands that have grown in value are those that are successfully responding to, and leading, customer demands. On the other hand, each of the big brands that suffered have unique causes.
Bryn Anderson, Director, Brand Finance