Published on 30.08.2018
The annual report on the most valuable retail brands.
"Amazon’s brand success is not based upon a marketing campaign, it is based upon a relentless obsession with customers. By aiming to remove every possible impediment to customers using its services, Amazon has built a brand that has no peer, providing unmatched convenience, availability, and scale. Its rise and the growth of other online brands worldwide have called the entire traditional retail model into question."
David Haigh, CEO of Brand Finance