Published on 21.08.2018
The annual report on the most valuable South Korean brands.
"Samsung’s rebound from challenging times has been possible due to the remarkable strength of the brand and because Samsung has become a global byword for high quality products. Domestically, it has no equal. Internationally, it is the only non-American brand amongst the five most valuable brands in the world, and it has an opportunity to leverage its brand strength in manufacturing to other segments of the global value chain."
David Haigh, CEO of Brand Finance